Privacy Policy

📄Privacy Policy

Last updated: 26 August 2026

Wagmore Pet Boutique respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have under UK data protection law.

1. Who We Are

Wagmore Pet Boutique is a UK-based independent small business offering handmade pet accessories, enrichment products, subscription boxes and 100% natural dog treats.

For any questions about this Privacy Policy or how your personal information is handled, please contact:

Email: paw@wagmoreboutique.com

2. Information We Collect

When you visit our website, place an order, subscribe to one of our services, join our mailing list or contact us, we may collect information including:

Your name
Billing and delivery address
Email address
Telephone number
Order and purchase history
Subscription information
Delivery or collection preferences
Communications you send to us
Marketing preferences
Technical information relating to your use of our website, such as cookies and website usage data

Payment information is processed securely by our payment providers. Wagmore Pet Boutique does not store your full debit or credit card details.

3. How We Use Your Information

We may use your personal information to:

Process, manage and fulfil your orders
Manage recurring subscription orders and payments
Arrange delivery, postage or collection
Send order, payment, subscription and delivery updates
Respond to enquiries and provide customer service
Maintain business, accounting and tax records
Manage our website and improve our products and services
Prevent or investigate fraudulent transactions
Send marketing emails, offers and Wagmore Pet Boutique news where you have agreed to receive them

You can unsubscribe from marketing communications at any time using the unsubscribe option provided in our emails.

4. Our Lawful Basis for Using Your Information

Under UK data protection law, we must have a lawful reason for collecting and using your personal information.

Depending on the circumstances, we may rely on:

Contract – where your information is needed to process an order, subscription, payment, delivery or collection.

Legal obligation – where we are required to retain certain information for accounting, tax or other legal purposes.

Legitimate interests – where necessary for the reasonable operation and improvement of Wagmore Pet Boutique, including customer service, website security and fraud prevention, provided your rights and interests are not overridden.

Consent – where you have specifically agreed to receive marketing communications or where consent is otherwise required.

Where we rely on your consent, you can withdraw it at any time.

5. Who We Share Your Information With

We only share personal information where it is necessary to operate our business or provide a service to you.

This may include trusted third parties such as:

Payment processing providers
Website and e-commerce service providers
Delivery and postal services, including Royal Mail and other couriers where applicable
Email and marketing service providers
Accounting, IT and other business service providers where necessary
Government, regulatory or law enforcement authorities where we are legally required to provide information

These providers only receive the information necessary for them to perform their services.

We do not sell or rent your personal information to third parties.

Some of the service providers we use may process information outside the UK. Where this happens, we rely on the appropriate safeguards required under UK data protection law.

6. How Long We Keep Your Information

We only keep personal information for as long as it is reasonably necessary for the purpose for which it was collected.

Order, transaction and accounting information may be retained for up to 6 years where required for accounting, tax and legal record-keeping purposes.

Other information, such as customer enquiries and marketing information, is retained only for as long as necessary or until you withdraw your consent or unsubscribe, where applicable.

When information is no longer required, it will be securely deleted or disposed of.

7. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict the way we use your information in certain circumstances
Object to certain uses of your personal information
Ask for certain information to be transferred to you or another organisation
Withdraw your consent at any time where we rely on consent

To exercise any of these rights, please contact:

paw@wagmoreboutique.com

You also have the right to complain to the Information Commissioner's Office (ICO) if you have concerns about how your personal information has been handled.

8. Cookies

Our website may use cookies and similar technologies to help the website function correctly, remember preferences, understand how visitors use the website and improve the customer experience.

Some cookies are essential for the website to operate. Where required by law, non-essential cookies will only be used with your consent.

You can manage your cookie preferences through the cookie controls provided on our website and through your browser settings.

9. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

We also use trusted third-party providers to process payments and provide website, delivery and other services.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

Any updates will be published on this page and the Last Updated date will be changed accordingly.

11. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

Wagmore Pet Boutique
Email: paw@wagmoreboutique.com

For further information about your data protection rights, you can visit the Information Commissioner's Office website.

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